Privacy Policy

Last Updated: September 16, 2026

At Myfrents, we respect your privacy and are committed to handling personal information responsibly, transparently, and securely.

This Privacy Policy explains how Myfrents collects, uses, stores, shares, and protects personal information when you visit myfrents.com, place an order, contact customer support, interact with our website, or otherwise use our services.

By using our website, you acknowledge the practices described in this Privacy Policy.

Summary

Topic	Key Information
Store	Myfrents
Website	myfrents.com
Information Collected	Contact details, order information, payment-related information, shipping details, device data, and website activity
Main Uses	Order fulfillment, customer support, payments, fraud prevention, website operation, analytics, and legal compliance
Payment Information	Processed through authorized payment service providers
Cookies	Used for essential functionality, preferences, analytics, and permitted marketing
Data Sharing	Limited to service providers, payment processors, shipping carriers, legal requirements, and authorized business operations
Data Selling	We do not sell personal information for money
Customer Rights	Access, correction, deletion, restriction, opt-out, and other rights where applicable
Contact Email	support@myfrents.com
Business Address	911 Overhill Dr, Suffield, CT 06078-1945, United States
Support Hours	Monday–Saturday, 8:00 AM–7:00 PM Eastern Time (ET)

1. Who We Are

This Privacy Policy applies to:

Myfrents

Website: myfrents.com

Address: 911 Overhill Dr, Suffield, CT 06078-1945, United States

Email: support@myfrents.com

Support Hours: Monday–Saturday, 8:00 AM–7:00 PM Eastern Time (ET)

References to “Myfrents,” “we,” “us,” and “our” refer to the operator of myfrents.com.

References to “you,” “your,” “customer,” or “user” refer to individuals who visit, use, or purchase through our website.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through:

myfrents.com.
Online checkout.
Customer service communications.
Order-related communications.
Website forms.
Account interactions, where applicable.
Cookies and similar technologies.
Other interactions directly related to our online store.

This Privacy Policy does not automatically apply to independent third-party websites or services that maintain their own privacy policies.

3. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of information.

Contact Information

This may include:

Full name.
Email address.
Telephone number where provided.
Billing address.
Shipping address.

Order and Transaction Information

This may include:

Products purchased.
Order number.
Order date.
Order value.
Shipping method.
Delivery information.
Return and refund information.
Order status.
Customer communications related to the purchase.

Payment-Related Information

Payments may be processed through third-party payment service providers.

Depending on the payment method used, payment-related information may include:

Payment method type.
Transaction status.
Billing information.
Partial payment-card details where made available to us by the payment processor.
Payment authorization information.

We generally do not directly store full payment-card numbers, card security codes, or complete payment credentials when those details are handled by an authorized payment processor.

Account Information

If account functionality is available, we may process:

Account name.
Email address.
Login-related information.
Saved addresses.
Order history.
Account preferences.

Customer Support Information

When you contact us, we may collect:

Your name.
Email address.
Order number.
Details of your inquiry.
Images or documents you choose to provide.
Return, refund, delivery, or product-related information.
Records of our communications with you.

Device and Technical Information

When you visit our website, certain information may be collected automatically, including:

IP address.
Browser type.
Device type.
Operating system.
Referring website.
Approximate geographic region derived from technical information.
Date and time of access.
Website pages viewed.
Interaction data.
Cookie identifiers.
Session information.

Marketing and Preference Information

Where applicable, we may collect:

Marketing consent status.
Communication preferences.
Email subscription status.
Promotional interaction information.

4. How We Collect Personal Information

We may collect information in the following ways:

Information You Provide Directly

You may provide information when you:

Place an order.
Complete checkout.
Contact customer support.
Request a return or refund.
Subscribe to communications.
Submit a website form.
Create or manage an account.
Update shipping or billing information.

Information Collected Automatically

Certain technical and usage information may be collected automatically through:

Cookies.
Pixels.
Analytics technologies.
Server logs.
Browser storage.
Similar tracking technologies.

Information From Service Providers

We may receive information from service providers involved in:

Payment processing.
Shipping.
Fraud prevention.
Website hosting.
Analytics.
Customer support.
Advertising where applicable.

5. How We Use Personal Information

We use personal information only for legitimate business, contractual, security, legal, and customer-service purposes.

Order Processing

We may use personal information to:

Confirm purchases.
Process payments.
Prepare orders.
Ship products.
Provide tracking information.
Complete deliveries.
Process returns.
Issue refunds.

Customer Service

We may use information to:

Respond to questions.
Resolve order issues.
Assist with damaged or incorrect products.
Support returns and refunds.
Resolve delivery problems.
Verify customer information.

Payment and Transaction Security

We may use information to:

Authorize transactions.
Detect suspicious activity.
Prevent fraud.
Protect our website.
Protect customers.
Investigate payment disputes or chargebacks.

Website Operation

We may use information to:

Maintain website functionality.
Operate the shopping cart.
Maintain checkout functionality.
Remember preferences.
Improve navigation.
Identify technical issues.
Improve website performance.

Analytics and Improvement

We may use aggregated or individual usage information, where permitted, to:

Understand website traffic.
Evaluate website performance.
Improve customer experience.
Analyze shopping behavior.
Improve product presentation.
Identify technical problems.

Communications

We may use contact information to send:

Order confirmations.
Shipping updates.
Delivery notifications.
Return or refund communications.
Customer support responses.
Security notices.
Service-related notices.

Marketing communications will be sent only where permitted by applicable law and according to applicable consent or opt-out requirements.

6. Legal Bases for Processing

Where applicable law requires a legal basis for processing personal information, we may rely on one or more of the following:

Contractual Necessity

We may process personal information when necessary to:

Process your order.
Accept payment.
Deliver your products.
Process returns.
Issue refunds.
Provide customer support connected to your purchase.

Legitimate Interests

Where permitted, we may process information for legitimate business interests such as:

Fraud prevention.
Website security.
Business administration.
Website improvement.
Customer service.
Analytics.

We consider privacy interests when relying on legitimate interests.

Consent

We may rely on your consent for activities such as:

Certain marketing communications.
Certain non-essential cookies.
Certain tracking technologies.

Where processing is based on consent, you may withdraw consent where legally permitted.

Legal Obligations

We may process information when necessary to:

Comply with tax requirements.
Maintain transaction records.
Respond to lawful requests.
Meet regulatory obligations.
Protect legal rights.

7. Payment Processing

Payments on myfrents.com may be processed through authorized third-party payment service providers.

These providers may receive information necessary to complete a transaction, including:

Payment details.
Billing information.
Transaction amount.
Order information.
Fraud-prevention data.

Payment providers operate under their own privacy and security practices.

We do not request that customers send full payment-card information by ordinary email.

8. Shipping and Delivery Providers

We may share necessary information with shipping and delivery providers to fulfill orders.

Our shipping carriers may include:

USPS.
UPS.
FedEx.

Information shared may include:

Customer name.
Shipping address.
Telephone number where necessary.
Email address where necessary.
Package details.
Delivery instructions.

This information is used to process shipment and delivery.

9. Service Providers

We may use third-party providers that assist us with business operations.

These may include providers for:

Website hosting.
E-commerce platform services.
Payment processing.
Shipping.
Customer support.
Fraud prevention.
Analytics.
Email communications.
Security.
Data storage.
Advertising where applicable.

We provide service providers only with information reasonably necessary for their functions.

Where required, service providers are expected to process information in accordance with applicable privacy and security requirements.

10. Cookies and Similar Technologies

Our website may use cookies and similar technologies.

Cookies are small data files stored on a browser or device that help websites operate and understand user interactions.

We may use cookies for:

Essential Cookies

These help support functions such as:

Shopping cart operation.
Checkout.
Security.
User sessions.
Fraud prevention.

Preference Cookies

These may remember:

Language preferences.
Display settings.
User preferences.

Analytics Cookies

These may help us understand:

Website traffic.
Pages viewed.
User interactions.
Website performance.
Technical errors.

Marketing Cookies

Where applicable and permitted, these may be used for:

Measuring advertising performance.
Understanding promotional engagement.
Providing relevant advertising.

Where legally required, non-essential cookies will be used only after obtaining the required consent.

More information may be provided in our Cookie Policy.

11. Cookie Choices

Depending on your location and browser, you may be able to manage cookies through:

Website consent controls.
Browser settings.
Device settings.
Applicable opt-out tools.

Disabling certain essential cookies may affect website functionality, including shopping cart or checkout features.

12. Analytics

We may use analytics tools to understand how visitors use our website.

Analytics data may include:

Pages viewed.
Session duration.
Device type.
Browser information.
Referral sources.
General interaction information.

We use this information to improve website performance and user experience.

Where required by applicable law, analytics technologies will be subject to applicable consent requirements.

13. Marketing Communications

Where permitted, we may send promotional communications to customers or subscribers who have provided appropriate consent or where another lawful basis applies.

Marketing communications may include:

Product information.
New arrivals.
Promotions.
Discounts.
Store updates.

You may unsubscribe from marketing emails by using the unsubscribe option included in the communication or by contacting:

support@myfrents.com

Service-related communications about an existing order may still be sent even if you opt out of marketing messages.

14. How We Share Personal Information

We may share personal information only when reasonably necessary.

Information may be shared with:

Payment processors.
Shipping carriers.
Website hosting providers.
E-commerce service providers.
Analytics providers.
Customer support providers.
Security and fraud-prevention providers.
Professional advisers where necessary.
Government authorities where legally required.

We do not publicly disclose customer information without a legitimate reason.

15. Sale of Personal Information

Myfrents does not sell personal information for money.

Certain privacy laws may define terms such as “sale” or “sharing” more broadly, including certain advertising or cross-context behavioral advertising activities.

Where such laws apply, customers may have additional opt-out rights.

16. Targeted Advertising and Data Sharing

Where our website uses advertising or marketing technologies, certain identifiers or website activity may be processed by advertising or analytics partners.

Depending on applicable law, users may have the right to opt out of:

Targeted advertising.
Cross-context behavioral advertising.
Certain forms of personal-information sharing.

Where required, we will provide applicable consent or opt-out mechanisms.

17. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

Order fulfillment.
Return or refund processing.
Tax requirements.
Accounting obligations.
Fraud prevention.
Customer service.
Legal claims.
Regulatory requirements.
Security requirements.

For example, transaction records may need to be retained for accounting, tax, dispute-resolution, or legal-compliance purposes after an order has been completed.

When information is no longer required, we may delete, anonymize, or securely dispose of it where appropriate.

18. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against:

Unauthorized access.
Accidental loss.
Misuse.
Unauthorized disclosure.
Alteration.
Destruction.

Security measures may include:

Secure website connections.
Access controls.
Restricted administrative access.
Payment-security controls.
Monitoring and fraud-prevention systems.

No internet transmission or electronic storage system can be guaranteed to be completely secure.

19. Customer Responsibilities

Customers should also take reasonable steps to protect their information.

You should:

Use secure devices and networks.
Protect account passwords where applicable.
Avoid sending full payment-card details by email.
Notify us if you suspect unauthorized activity involving your order or account.

20. Data Breaches

If a security incident involving personal information occurs, we will assess the incident and take reasonable steps appropriate to the circumstances.

Where applicable law requires notification to affected individuals or authorities, such notification will be provided in accordance with legal requirements.

21. Your Privacy Rights

Depending on where you live and applicable law, you may have rights relating to your personal information.

These rights may include:

The right to know what personal information is collected.
The right to request access.
The right to request correction.
The right to request deletion.
The right to request restriction of processing.
The right to object to certain processing.
The right to withdraw consent.
The right to request data portability.
The right to opt out of certain advertising or data-sharing practices.
The right not to receive unlawful discriminatory treatment for exercising privacy rights.

Not all rights apply in every jurisdiction.

22. Requests to Access Personal Information

Where legally applicable, you may request information about personal data we maintain about you.

To submit a request, contact:

support@myfrents.com

Please include sufficient information to allow us to identify the relevant customer account or transaction.

We may need to verify your identity before completing certain privacy requests.

23. Correction Requests

If personal information we maintain about you is inaccurate or incomplete, you may request correction by contacting:

support@myfrents.com

For active orders, contact us promptly if shipping information needs correction.

Address changes cannot always be completed after an order has entered processing or shipment.

24. Deletion Requests

Where applicable law permits, you may request deletion of certain personal information.

Some information may need to be retained where necessary for:

Legal obligations.
Fraud prevention.
Tax records.
Accounting.
Transaction records.
Dispute resolution.
Establishing or defending legal claims.

If information must be retained, we will limit continued processing where required.

25. Opt-Out Rights

Where applicable, you may request to opt out of:

Marketing emails.
Certain targeted advertising.
Certain non-essential cookies.
Certain forms of personal-data sharing.

Marketing email opt-outs may be completed using the unsubscribe link in applicable emails or by contacting us.

26. Identity Verification

To protect personal information, we may verify the identity of an individual submitting a privacy request.

Verification may require information such as:

Name.
Email address.
Order number.
Shipping information.
Other information reasonably necessary to confirm identity.

We will not request unnecessary information solely for verification purposes.

27. Authorized Agents

Where applicable law permits a customer to use an authorized agent to submit a privacy request, we may require proof that:

The agent is authorized to act on the customer's behalf.
The customer has verified their identity where required.

28. California Privacy Rights

Residents of California may have rights under applicable California privacy laws.

Depending on applicability, these may include rights to:

Know categories of personal information collected.
Access personal information.
Correct inaccurate information.
Delete certain personal information.
Opt out of certain sales or sharing.
Limit certain uses of sensitive personal information where applicable.
Receive equal service and pricing when exercising privacy rights.

We do not discriminate against individuals for exercising applicable privacy rights.

Requests may be submitted to:

support@myfrents.com

29. Other U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state law.

Depending on the jurisdiction, rights may include:

Access.
Correction.
Deletion.
Portability.
Opt-out of targeted advertising.
Opt-out of certain personal-data sales.
Opt-out of certain profiling activities.

We will respond to valid requests in accordance with applicable legal requirements.

30. International Privacy Rights

Although Myfrents currently ships only within the United States, visitors from other locations may access our website.

Where applicable international privacy laws provide rights to a website visitor, those rights will be handled according to applicable legal obligations.

Nothing in this Privacy Policy is intended to remove mandatory privacy protections provided by applicable law.

31. Sensitive Personal Information

We do not intentionally request sensitive personal information that is unnecessary for ordinary online retail transactions.

Customers should not send unnecessary information such as:

Government identification numbers.
Medical records.
Full financial account credentials.
Passwords.
Other highly sensitive information.

If such information is required for a lawful purpose, we will handle it according to applicable legal requirements.

32. Children's Privacy

Our website is intended for general retail customers and is not directed specifically toward young children.

We do not knowingly seek to collect personal information from children in violation of applicable law.

If you believe a child has provided personal information improperly, contact:

support@myfrents.com

We will review the matter and take appropriate action where required.

33. Automated Decision-Making and Fraud Detection

Certain technology may be used to help identify suspicious transactions or security risks.

This may include automated fraud-detection tools provided by payment or e-commerce service providers.

Where applicable law provides rights regarding automated decisions with significant legal or similar effects, those rights will be respected.

34. International Data Transfers

Some service providers may process or store information in locations different from the customer's location.

Where personal information is transferred across jurisdictions, appropriate safeguards will be used where required by applicable law.

The privacy laws of the receiving jurisdiction may differ from those of the customer's location.

35. Business Transfers

If Myfrents is involved in a merger, acquisition, restructuring, financing, sale of assets, or other business transaction, personal information may be transferred as part of that transaction where legally permitted.

Any successor entity handling personal information will remain subject to applicable privacy obligations.

36. Legal Disclosure

We may disclose information when reasonably necessary to:

Comply with law.
Respond to a court order.
Respond to a lawful government request.
Protect our legal rights.
Investigate fraud.
Protect customers.
Protect website security.
Enforce applicable agreements.

We will not disclose customer information to authorities without a lawful basis where one is required.

37. Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content, security, or policies of independent third-party websites.

Before providing personal information to a third-party website, customers should review that website's privacy policy.

38. Social Media and External Platforms

If you interact with Myfrents through a third-party social media platform or external service, that platform may independently collect or process information.

Those interactions are subject to the third party's privacy practices.

39. Do Not Track Signals

Some browsers may offer “Do Not Track” signals or similar privacy controls.

Because industry standards for these signals may vary, our website may not respond uniformly to every browser-based signal.

Where legally recognized opt-out preference signals are required to be honored, we will handle them in accordance with applicable law.

40. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in:

Website functionality.
Business practices.
Service providers.
Privacy requirements.
Security practices.
Legal obligations.

When material changes are made, the revised Privacy Policy will be posted on this page with an updated Last Updated date.

Where required by law, additional notice or consent will be provided.

41. Relationship With Other Policies

This Privacy Policy should be read together with other applicable policies on myfrents.com, including:

Terms of Service.
Shipping Policy.
Return & Refund Policy.
Cookie Policy.
Payment Policy.
Order Cancellation & Change Policy.

Each policy addresses a different aspect of our website and customer relationship.

42. No Waiver of Privacy Rights

Nothing in this Privacy Policy is intended to waive, reduce, or restrict privacy rights that cannot legally be waived.

Where applicable law provides greater protection than this Privacy Policy, the applicable legal requirement will control.

43. Contact Us

If you have questions about this Privacy Policy, our handling of personal information, or a privacy-related request, contact:

Myfrents

Website: myfrents.com

Address: 911 Overhill Dr, Suffield, CT 06078-1945, United States

Email: support@myfrents.com

Support Hours: Monday–Saturday, 8:00 AM–7:00 PM Eastern Time (ET)

When submitting a privacy request, please provide enough information for us to understand and appropriately process your request.